In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen ...

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and ...

The new offering combines Pinterest's first-party user data with tvScientific’s advertising technology, enabling campaigns to ...

As Connected TV scales rapidly, marketers are shifting from chasing reach to rebuilding control in a fragmented, data-rich ...

As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, ...

Day guided that for Q1 2026, "we expect contribution ex-TAC to be in the range of $157 million to $161 million, which represents growth of 8% to 10%. Contribution ex-TAC attributable to CTV to be in ...

The 'IAS Total TV' provides aggregated data on genre, rating, language, shows and programs across Disney, NBCUniversal, ...

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...

The offer aggregates show, genre, rating and language data across Disney, NBCUniversal, Paramount and Prime Video, ...

Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is ...